How to Tell People What You Do

Self-Discovery. Self-Expression. Self-Love.

How to Tell People What You Do

How to Tell People What You Do | Dominique D. Wilson

For most of us, there’s nothing more annoying than being asked, “So, what do you do?” during small talk at a social event.

If you’ve ever felt like a deer in headlights after being asked this—it’s not you.

It really is a poor conversation starter because it’s a subtle attempt by the asker to classify you, so that they can develop a rapport.

The problem is…

Putting people in boxes with labels doesn’t give us a sense of who they are. As a result the energy of the conversation takes a dip, and may even end the conversation altogether.

BUT,

You have the power to turn this communication mishap into pure magic by responding with a well-crafted personal brand statement—think of it as an elevator pitch that inspires.

In this post, I’m going to show you step-by-step how to do just that. But first, let’s explore what a personal brand statement is.


What is a Personal Brand Statement?

A personal brand statement is the secret sauce to networking and marketing yourself like a pro.

Basically it’s a succinct way to communicate who you are, what you do, how you do it, who you do it for, and the result that they experience after working with you.

Your personal brand is not something that you choose to engage with from time to time—it’s the overall perception by others of what you’re all about based on how you show up.

So, a personal brand statement is simple an extension of you, in words.

With that said, it’s a bit more impactful and inclusive than your average elevator pitch.


How To Structure Your Personal Brand Statement

On my journey, I’ve found that the best way you can prepare for probing questions, such as, “What do you do?” is to approach the conversation with a structure in mind.

Although there are many interesting formulas out there, the following one is my favorite for creating your personal brand statement: The Problem – Product – Solution Formula

1) Start off with a common problem that is both relatable to your listener, and relevant to what you do.

For example, “So many stay-at-home mompreneurs are overwhelmed by the amount of chores and errands they face on a daily basis in addition to childcare.”

2) State the product, service, program, or message you provide.

For example: “I provide custom service packages that include everything from housekeeping, to shopping, and personal errands…”

3) Follow up with a general ‘big picture’ statement of the solution that results.

For example: “…so that mom can have more time to relax without feeling guilty or worrying that the house is falling apart.

Voila! You’ve now made it clear what you do, how you do it, who it’s for, and what they get out of it. You’ve also made an emotional connection with your listener, which is the best way to network effectively.


Your Personal Brand Statement: The Rule of 3 P’s

Now that you’ve come up with your personal brand statement, it’s important to ensure that it follows the rule of 3 P’s: present, personal, and pragmatic.

KEEP IT PRESENT

Whenever you’re communicating with others about what you do, it is most empowering to speak in the present tense.

Even if you’re in the idea phase or launch phase, speak as if you’re already in business.

Saying I AM is a powerful affirmation—a statement of your honest intention.

You convey a lack of confidence and clarity when you start off with uncertain statements, such as:

“I want to help people to…” or “I hope to start a business that…” 

Don’t wait for your first client or for some external green light to confidently start saying, “I help people to…” or “I AM the owner of [company], and I create…”

Don’t be afraid to step into your power now because later doesn’t exist!

You don’t need anyone’s approval to speak the truth about who you are, and what you’re called to do.

KEEP IT PERSONAL

Your personal brand statement is yours. So, be sure to keep it personal with ‘I’ statements.

“Comparison is an act of violence against the self.” —Iyanla Vanzant

If you’re just starting out as an entrepreneur and you haven’t yet found your voice—it’s natural to somewhat model your mentors, industry influencers, and other successful people who inspire you.

BUT,

If you try to be like them, sound like them, write like them, and use their lingo—you will lose your sense of self, encounter creativity blockages, and your audience will be confused about what you do.

Confused buyers don’t buy—whether you’re selling programs, products, services, or simply ideas.

Another way to keep it personal when you haven’t yet launched your business, is to say something like,

I use my story as inspiration to help…,”

“I believe that…,”

“I enjoy working with…”

“I am most passionate about…”

When you stop comparing yourself to others, you will avoid the self-judgment that causes you to overshare, ramble, or nervously say things that aren’t really in alignment with who you are.

KEEP IT PRAGMATIC

When sharing your personal brand statement, it’s best to assume 2 things:

1) Your listener knows nothing about what you do.

2) Your listener only has about 30 seconds to get the gist of it.

Keep it simple and pragmatic by avoiding adjectives, flavor text, fancy jargon, and industry-specific language.

You don’t need to tell people your title, your educational background, your belief system, or teach them about how your service works—unless they specifically ask.

Don’t worry about details such as the features of what you sell.

Instead, just tell them what problem you solve, and who you solve it for—very simple.

If a 5th grader would be confused by your answer, then it’s probably too complex.

So rather than saying you’re a past-life regression therapist or spiritual coach, you might instead say something like,

“I help women to heal emotional trauma.”

The key here is to focus on the results. Highlight the feeling or experience your client will have after working with you.


YOUR ASSIGNMENT

Practice using the power of your “I AM.”

Post your Personal Brand Statement below in the comment section. It doesn’t have to be perfect, so just go for it and remember the 3 P’s!

I look forward to reading your personal brand statement and getting to know you better! :)

Here’s to your confidence + happiness + success!

In Peace & Beauty,

Dominique

P.S. Want to quickly determine your core values and strengths? Click the following link to download my FREE PDF Guide:

FREE DOWLOAD: Self-Discovery Guide


Know Yourself Private Intensive | Dominique D Wilson
"KNOW YOURSELF" PRIVATE INTENSIVE

Get 1-on-1 mentoring/coaching in self-discovery with Dominique. This private, 90-minute consultation is designed to help you understand your purpose so that you can start creating the life you want. You'll walk away with clarity on what you want to create in every area of your life, actionable steps, and write a powerful, personal mission statement to help you make it happen!

Get 1-on-1 mentoring/coaching in self-discovery with Dominique. This private, 90-minute consultation is designed to help you understand your purpose so that you can start creating the life you want. You'll walk away with clarity on what you want to create in every area of your life, actionable steps, and write a powerful, personal mission statement to help you make it happen!

Get 1-on-1 mentoring/coaching in self-discovery with Dominique. This private, 90-minute consultation is designed to help you understand your purpose so that you can start creating the life you want. You'll walk away with clarity on what you want to create in every area of your life, actionab steps, and write a powerful, personal mission statement to help you make it happen!

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