I've noticed lots of holistic businesses using free websites, or having no website at all because they don't see a need for one.
As a creative entrepreneur in today’s world—you need a professional website, whether you're selling soap, jewelry, freelance services, coaching, etc.
Here's a few reasons why:
...It’s a place to let people learn more about who you are, what you do, and why they should connect with you.
...Makes it easier to offer valuable content, products, and services to a wider audience that isn’t limited to your immediate geographic location.
...You’ll save money on printed advertising materials.
...Gives your clients and fans a place to gather as a community, and so much more.
As enticing as it may seem, I DO NOT recommend using a free website—even if you haven't launched your business or you're just blogging.
I’ve got 5 goods reasons why free websites aren’t worth it.
Reason #1: You Could Lose All of Your Content
First, you don’t own the rights to ANY of the content you post on a free site—they do.
That’s right! Even though you created the content, and maybe even spent hours blogging—your website can be deleted or shut down at any time at the company’s discretion.
They could go out of business, or simply block you from accessing your own site with no explanation.
Also, if you decide to upgrade from a free website to a paid version at a later time, you may lose some or all of your content in the transfer process.
There are no backups, and no guarantees.
Reason #2: Very Limited Options for Customization
Free websites usually don’t offer a large range of customization options. What you see is pretty much what you get.
Therefore, you may not be able to find a theme that meets all of your needs.
And when you do find a theme that works, you may not have the option to adjust its layout, font, background, color scheme, or style to accurately represent your brand.
Another thing to keep in mind is the low disk space you are given to build your free site. This substantially limits the type and amount of content your site can hold.
So, if you plan to feature audio, video, or even tons of high-quality images on your website— this presents a huge problem.
#3: It Looks Unprofessional
You’ve spent hours preparing content that adds immense value to your audience, so it’s important that your website’s image reflects that.
Having your free platforms’s name nestled alongside yours within your website address isn’t exactly the most professional way to represent your brand.
It would look something like this: http://www.platformbrandname.com/yourbrandname
It just doesn’t look professional, and can send the wrong message when you tell your potential clients or colleagues about your website.
Also, you won’t be able to have a branded email address with your domain name, such as email@example.com.
Instead you will need to use your gmail account (or the email provider you use) on your business cards, website, and other branding materials.
The biggest problem with not having a branded email address is not getting your emails successfully delivered should you decide to send a weekly newsletter to your subscribers.
Ever wonder how these companies can afford provide you with a free site? Ads.
Yes, you may have to tolerate irrelevant advertisements flashing across your site in random places.
There’s nothing worse than having a fast-food ad to pop up right next to your article on healthy eating.
Reason #4: Search Engines Don’t Like Free Websites
Search engines don’t really like free websites due to the higher potential for spam, malware.
This makes it much more difficult for your website to gain the visibility it truly deserves.
So, when your ideal clients and fans are on online and looking for services you offer, they will have a much harder time finding your website—no matter how many keywords and SEO tactics you use.
Reason #5: Your Personal Information is Up For Grabs
Because the platform owns all rights to the content on your free website, they can sell your information.
You will also be more vulnerable to malware and hacking due to the low security provided by free sites.
By the way, if you do get hacked you may lose access to your content.
Remember, website backups are usually unavailable for free websites, and you don’t own the rights to the content anyway.
Post a comment below: Do you have a professional website for your holistic or creative business. If you don’t, why not?
I look forward to reading your comment!
In Peace & Beauty,
P.S. Do you need help setting up your WordPress website, blog, e-store? I can help! Click the button below to learn more about my Express Yourself Private 90-Minute Intensive.